Buy Greewash-free Cleaning Products

http://www.metowe.com/tv

A fair while ago, I had a great chance to take part in a public service announcement with the Toronto-based social enterprise Me to We. The company I work for (TerraChoice) was contacted to share our knowledge of greenwashing and how consumers can find greener cleaning products among those that might not be as "green" as they seem.

Photo Credit: Me to We and CP24

I explained to the host, youth leader and Free The Children co-founder Craig Kielburger, how you look proof that a product is as "green" as they are claiming to be. One of the easier ways to tell is to look for eco-labels - third-party certifications are probably one of the easiest ways to identify a product's "green" cred.  EcoLogo, Green Seal, USDA Organic and EcoCert or some legit eco-labels you will find on greener cleaning products.

See more information on greenwashing and find further resources by visiting the following links:
http://www.cp24.com/servlet/an/local/CTVNews/20101018/101018_greenwashing/20101018?hub=CP24Bin
www.sinsofgreenwashing.org